First and foremost, a professionally prepared and regularly scheduled e-newsletter sent directly from your business enables you to communicate with your existing customers, clients and prospects and prompts them to think of you, talk about you and to phone you INSTEAD of passively waiting for them to remember you or your business.

It is a highly effective way to increase sales and, of course, develop loyalty.

"We're technically not an e-business," said George Shalalla (a Sydney based accountant), "but we're using e-newsletters to capture the names of visitors to our site. This enables us to provide them with information and news that they would not normally get from an accounting practice. That helps us build and retain loyal clients. We believe e-newsletters increase the lifetime value of our clients by encouraging more frequent communication and strengthening our relationships with our clients."

2. They’re Industry Specific

SalescallCRM produces a concentrated range of industry specific e-Newsletter Briefs for the following industries:

• The Accountants Brief
• The Financial Advisors Brief
• The Mortgage Brokers Brief
• The Financial Advisors Brief
• The Legal Advisors Brief

Each monthly e-newsletter contains four to five professionally written and compiled articles that have been specifically designed to educate and inform your clients. In addition to containing up-to-date research and news articles written by accredited industry experts, each monthly e-newsletter is delivered with your own corporate identity and contact information.

When Martin Reyment (a Parramatta based Financial Adviser) started to build his personal client base, he understood the importance of regular and scheduled communication with his clients. In the beginning, he committed to writing a newsletter that would be distributed to his clients each month … unfortunately though, Martin got too busy running his financial advisory business and the newsletter idea slowly fizzled away after just the first issue.

“Whilst I really did want to commit to a regular communication program with my clients … it was all too hard”, claims Martin, “the SalescallCRM e-newsletter was so easy to implement and I didn’t really need to do anything at all … it just got done. And I even enjoyed reading the articles each month!”

3. They’re Educational

An educated and informed customer or client is more likely to buy from you because they are now able to make an educated and informed decision about the product or service you are providing.

Why force them to look elsewhere for the important information they need?

For most businesses, a well-educated customer or client uses products and services to their greatest advantage and a study conducted by DoubleClick shows that both senders and recipients prefer email marketing.

In fact:

Permission-based email is far and away the preferred method of online communication for consumers with 75% rating it as their number one preference over postal mail (interestingly 0% chose telemarketing as their preference!).

4. They’re Cost-Effective

SalescallCRM’s e-newsletters are one of the most affordable ways to stretch a tight marketing budget and unlike its direct-mail counterpart, there are virtually no production, materials or postage expenses (in fact, our e-newsletters are up to 24 times more cost-effective than direct mail, and, once set up with your corporate identity, will cost very little per each monthly distribution).

Regular communication via e-newsletters will certainly aid in your client retention rate and according to Bain & Company:

• A 5% increase in retention yields profit increases of 25 to 100 percent.


• Repeat customers spend, on average, 67 percent more than new customers.

And considering that it is roughly six to ten times cheaper to sell to an existing customer or client than it is to acquire a new one, the value of LOYALTY and repeat business are just too compelling to ignore.

5. They’re Results Driven

E-newsletters generate an immediate response and campaign response generally occurs within 48 hours from the time the e-newsletter is sent!

The call to action is clear: "Click here to take advantage of this offer", or "Click here to learn more about this service" and all the while along, SalescallCRM’s unique Instant Response Technology software captures and delivers all the vital statistics right to your desktop.

The benefits derived from most types of marketing and advertising are very difficult to measure. With our Instant Response Technology software, however, you can easily measure the number of emails sent, emails opened, bounce backs, unsubscribes and click-through rates.

You can also identify who opened your email, which links in your e-newsletter motivated the most clicks and, even more specifically, who clicked on each link and what articles caught their attention. You can even build your email lists by capturing the details of all the people who received your newsletter via a ‘forward’.

All of this useful information can help you send highly targeted campaigns to the individuals most likely to respond to your offer, thus improving your sales results.

6. They’ll Make Your Life Easier

This is probably the best part!

SalescallCRM are experts in producing and delivering a professionally written, interesting and informative industry specific newsletter wrapped in your own corporate identity to your entire client and prospect database each and every month!

There’s no need for you to devote precious hours each month writing and editing articles and then formatting into a highly presentable newsletter.

Best of all, our Instant Response Technology will get you immediate and accurate results reporting immediately after each monthly distribution … and what you can measure you can manage!

It is time to put SalescallCRM to work for your business!

To get started, click here to sign-up for your e-newsletter.


Have any questions?

Call: 1-300-882-380
Email: info@salescallcrm.com.au - for Pricing FAQs
Pricing Request: pricing.request@salescallcrm.com.au - for a Special Pricing Request
Technical Support: support@salescallcrm.com.au - for a Special Request